Services For Colleges

Dick Jones Communications can plan and execute a full national media relations campaign focused on telling an institution’s reputation-defining stories most effectively. This is an element of marketing that provides colleges and universities with the all-important third party endorsements of quality that support fund raising, enrollment management, and constituent relations. Elements of this effort include:

1. Story assessment meetings on campus.
2. Development of the media relations blueprint.
3. Story writing and pitch development.
4. Op/ed development and placement.
5. Personal outreach to the national journalists most likely to be interested in the stories offered via visits, phone calls, e-mail and snail mail.
6. Taking advantage of requests for experts and sources made by reporters directly and often exclusively to Dick Jones Communications.
7. Advice on how to showcase media relations results for key publics and markets.
8. Consultation on all aspects of public relations.
9. Monthly reports on activities and results.

We want the institutions we serve to consider us an integral part of their communications/public relations staff. We have been with many clients for years; some as long as 17 years.