High-Impact Public Relations For Higher Education

Dick Jones Communications helps colleges and universities build support among key publics through national media relations.

With our help schools have achieved positive visibility on all significant network and cable television news and talk shows, on NPR, in the weekly news magazines, college guidebooks, major newspapers, general interest magazines and trade and specialty publications.

National media visibility is important to colleges and universities because it builds support among key publics. Donors view it as a sign they are backing a winner. So do trustees, alumni, faculty, staff, current and prospective students and their parents. It is a third-party endorsement of quality. It's not seen as the institution bragging about itself. It helps to develop name recognition.

We use personal contact to successfully call to the attention of media gatekeepers the reputation-defining stories that set an institution apart. We work as partners with an institution's public relations staff to plan and carry out a national media relations campaign that will dovetail with the integrated marketing plan.